Social Media Optimisation Introduction

Social Media Optimisation introduces some of the ways to bring more visitors to your website by using Web 2.0 technologies such as Tagging, Bookmarking, Blogging and RSS Feeds. Start blogging today and tell the world something interesting. If people like what you’re saying, they’ll tell their friends and so it begins.

Social Media Introduction

Since 2006 Social Media has made it easier for people to share their experiences, opinions and ideas with each other by allowing them to tag, bookmark, recommend or add to their favourites anything they find of interest. They can then pass this information on to their friends through the use of blogs, forums, message boards and many of the new social media websites. This has changed the Internet and the way people search and find information so much, that a new name for this type of technology was born – Web 2.0 technology.

Social Media Optimisation

Social Media Optimisation uses this new technology to put your website within this new Web 2.0 social Internet. Social Media Optimisation is all about using the components Social Media makes available on your website to allow your visitors to interact and participate with you and other visitors while they’re online. Some of main components include Tagging and Bookmarking, Blogs, Forums and RSS Feeds.

Tagging and Bookmarking

This is by far the easiest to set up on your website. Tagging your web pages with Tag Clouds allows visitors to easily bookmark your content with one of the many social websites around such as Digg, MySpace and StumbleUpon. As there are so many different social websites, if you’re confused to know which bookmarks to add, then the Add This button makes it easy for you.

Blogs and Blogging

A blog is simply a means of displaying content in the form of posts on your website. A blog is easy to set up and is a great way to express yourself. There are many different blogging applications available, and the one I use is Wordpress. Blogs generally organise everything for you. All you have to do is supply the content. Oh, and Search Engines Love Blogs.

Forums

Discussion Forums allow your visitors to comment and talk to other visitors about your service, product, or indeed anything you would like them to discuss. This can be of great benefit as monitoring the Forum can put you in a position to talk to your customers directly, and in real time. If Online Reputation is important to you, then a Forum is a great way to tackle news, good or bad quickly and honestly.

RSS Feeds

RSS Feeds provide a way of letting people know when your website has new content by informing them when something has changed through the use of a Feed Reader (Aggregator). Feeds are typically recognised by a small orange or blue icon sometimes saying RSS that the visitor subscribe too. Hopefully this has helped to introduce some of the applications that are freely available to help get your content distributed across the web and a simple way to tap into the Web 2.0 technology.