Web SEO & Online Marketing Consultant

Blogging Successfully


Search Engines love blogs and therefore are a must for driving traffic to your website with regularly updated content. Blogging successfully is most effective when done regularly and continually over time. You are providing information to everyone so it is really important to blog about something you know. Your aim is to be considered an expert in your field.


Generate Great Content

Creating Great Content is the time consuming part. You need to make regular posts on your blog so that people want to read them, share them, bookmark them and tell everyone about them. Your blog therefore needs to provide value or generate enough interest from your visitors so that they will come back to your website again and again, just to see what you have to say.

Creating Content

The best way is to blogging successfully is to create the content yourself. After all, this is going to be your blog with your content. Another benefit of writing it yourself is that you can reply to comments quickly and accurately. If you think you cannot write, then you are wrong. I have had this misconception about myself for most of my life, and it all started when it took me 3 attempts to obtain my English O-Level (giving my age away there). Anyone can write and it doesn’t have to be perfect. However, if you really don’t have the time, then you could always employ a content writer, find guest bloggers, or syndicate content from other sites, either free or purchased.

Encourage Visitors to Subscribe to your Feed

Make it easy and ask your visitors to subscribe to your feed! Make sure your feed button is obvious and can be found on all of the main pages of your blog. The RSS Feed works by letting visitors who have subscribed know when a new article appears on your blog.

Generating Traffic

Submit to Free Blog Directories. You can publicise your blog just as you would publicise anything else. Post your blog to popular social bookmarking sites such as Reddit, Digg and StumbleUpon. Try to find blogs on the internet that appeal to your target market and make comments to posts here.

Visitor Traffic

Review your statistics regularly to determine how much traffic your blog is receiving. Your hosting provider will most likely provide visitor statistics for you. However, for more detailed reports, I would recommend creating a Google Analytics account which allows you to track exactly where visitors go through your site and best of all, it’s free.

Making Money by Blogging Successfully

There are many ways to turn a blog into a money making venture. These could include advertising, affiliate programs, PPCs or selling your own products through your blog. Whatever you decide to do, keep your blog current and up to date and make every blog entry interesting and engaging.

SEO Expert Tip

Try, try, try to spend a small amount of time on your blog. I know its not the easiest thing to do but if you can manage it, you are on your way to blogging successfully.

Comments / Questions

Feel free to leave a comment or ask me a question. I will get back to you as soon as I can.

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