Attracting Advertisers to your Blog

Blog Advertising

Advertisers want the best return for their money and therefore they are going to deal in numbers. The more visitors you get to your website, the more of them are going to click on their advertising, and the more money they are going to pay you. Once you have a decent amount of visitors to your website, how do you attract advertisers? Here are some ideas to get you started

Professional Website

Having a Professional Website is really important. If you are designing it yourself, take your time and look how other websites are built. A good option is to consider a template bought off the shelf and customise it yourself with your own logo and colour scheme. This is a great way to start as you don’t have to design from the bottom up. When customising your website, a good rule to follow is people like to see soothing colour schemes and websites that are easy on the eye. Just keep it simple, accurate and Easy to Navigate.

Promote your Advertising Program

Take an active role and actually promote your advertising program on your website. Make it really obvious by creating a large button and writing on it ADVERTISE HERE which links through to full details of your advertising rates, conditions and most importantly, a contact form. If an advertiser can’t see your advert when they arrive at your website, how are visitors going to see theirs?

Provide Advertising Incentives

Advertisers want good value for money so they are looking for deals to. Until you can command good rates from a large client base, keep rates low and offer incentives like 3 months for the price of two, or offering to promote their advert on your Newsletter, especially if their advert is related to your niche market. Everyone likes to feel they are getting something for nothing.

SEO Expert Tip

If your content is focused on a niche market like SEO, then attracting advertisers who also deal specifically in this field will pay more to have access to a highly qualified target audience.