On-Page Optimisation

On-page optimisation involves performing some action or change on your website with the purpose of generating more visitors by getting a better ranking on search engines. Learn optimisation and do these changes yourself. Your website is your business so take control of it today!

When someone talks about optimisation, they are basically talking about doing some sort of change or taking some action or changing some software with the purpose of getting your website better exposure on the Internet or a higher ranking on a search engine. To optimise something is to make it better in the eyes of, in this respect, a search engine like Google, Yahoo or MSN.

On-Page SEO

On-page optimisation is exactly as it says. It involves changing your web page, either the HTML code in the background that the visitor does not see, or changes to the page that they do see. If your web page has never been optimised before, or is badly optimised, then making just a couple of changes can make a huge difference to your rankings. Once you know the Basics of SEO, some areas of on-page optimisation include:

Content

It is your Great Optimised Content that makes your visitor want to return again and again. It is what your visitor sees and it is what the search engine sees too. Without content, you would not have a website. Don´t write your content for a search engine, but write it for your visitors. These are the ones you want to return.

Meta Tags

These are tags that search engines see but your visitor does not and are included in the top of the web page called the Head section. Two very important tags are the Title Tag and Description Tag.

Links

Your website will have many links, Menu Navigation, Footer Links, external links, image links, etc. The purpose of a link is to get the visitor from one part of your website to another. The text of a link is called the Anchor Text. Don´t just use any old text as the link, but try to make it describe the page it links to.

Keywords

These are short phrases that you would like a search engine to associate with your website so that when someone types them in the search box, your website appears at number 1 in the listings. Keyword Analysis is the process of finding appropriate keyword phrases for your website that will give you the best search engine ranking.

SEO Expert Tip

On-Page optimisation ensures each web page has a unique Title and Description tag that reflects the page content