Static and Dynamic Optimisation

Two different ways to optimise your website. Static Optimisation involves changing the look of the site, while Dynamic Optimisation improves its ’stickiness’. These tips are based around CRO techniques that improve the look and feel of your site by building confidence in your visitors.

Conversion Rate Optimisation

Converting Visitors to Customers is based on the combination of two things. The needs of your visitors along with persuasive site content and a clear website design that encourages people to take your desired action, your Call To Action. Changes to your website can be defined as performing either Static Optimising or Dynamic Optimising.

Static Optimisation

improving the usability of your website, static optimisation is about properly designed web pages that reinforces what made them come here in the first place. They should see your company name or logo, clear Menu Navigation, and within a couple of seconds know exactly who you are, what you do, and know what your Call To Action is. There should be no distracting links, images or text. Similar to Home Staging, CRO clears the clutter from your website, leaving the message you want to say.

Dynamic Optimisation

Dynamic Optimisation is about improving the ‘Stickiness’ of your website, which means getting visitors to want to return again and again. The best way to do this is by offering excellent content or an unparalleled service/product. Give them the opportunity to interact and share information with your website and you as an owner. Provide a Forum, Start Blogging, Newsletter, RSS Feed, anything to bring your website to life. Make your website interactive and an enjoyable experience which helps rather than hinders your visitors. With just a few small changes to your website, you may well find yourself with more visitors than you know what to do with.

CRO Optimisation Tips

Most visitors will arrive at your home page so this is the Main Landing Page on your website. If your visitors come from some form of advertising, then create yourself a Landing Page specifically designed to receive your visitors. Most people have decided whether they want to stay or not within a few seconds, so within this time you want to have gained their trust and get your message across.

Gain your visitors’ trust by providing clear contact information and if you have them, testimonials. Don’t make them up though. If you don’t have any, don’t show any. If a Terms of Service is important to your business, then keep it as short and as clear as possible. Don’t lose visitors with technical jargon that most people don’t understand. If you have a Customer Support Line, make this as prominent as you can. People love to know there is help available if needed.

If you need to know how to get your message across, learn how your main competitors do it. Search Google for a competitive keyword phrase and visit the top sites on the first page of SERPs. Look at their home page with your Conversion Rate Optimisation eyes and see how much information you take in within 3 seconds.