Footer Links SEO

Footer Links SEO

Including footer links on your website is a great idea and every successful website will have them. The links here are no different from any other link, except that they appear at the bottom of the page and will typically point to all the main pages on your website. This is a great place to again promote your main keywords and more importantly keyword phrases by linking to the pages you wish to promote most on your website. Footer Links SEO is more than just repeating the menus at the top of the page.

For your Visitors

Footer Links should be created with more than just repeating the same menus that appear in your primary navigation. Not everyone will get to see these links as hopefully everything they need can be found at the top of your page. If they do get here then hopefully it is because your page has kept them so enthralled, that they have actually read it right through to the end. Hopefully it is not because they haven’t found what they’re looking for. Either way, this is your opportunity to grab their attention and make them do something. This is the place to promote the page you want visitors to go with your Call to Action that is easy to read and catches their attention. This includes member registrations, enquiry forms, promotional products, special offers, etc. This may be the last time you get the chance to turn them into a customer so make the most of this opportunity.

For Search Engines

Footer links provide a great opportunity to yet again use those keywords that are so important to getting you visitors from search engines. This is especially true if your main navigation uses graphical images with the text link included in the image. If your Menu Navigation has been created with good thought to your keyword phrases, then the anchor text for the links will most likely be the name of the page. Try to keep it simple and not stuff loads of keywords here making the links difficult to scan. A better way is to include a promotional sentence near the links which includes your main keyword phrases and a call to action. Keep the links the same on all the pages but change the promotional text to read something that is specific to the page being linked to. The links for your footer menu should include the full path to the page including the ‘http://’. Don’t forget to test all the links before putting them live!

SEO Expert Tip

Try to use a separate footer file for your footer menu and include it into all your pages. That way, all of your footer links can be easily managed from the one place.