Keyword Analysis Tutorial

Keyword Analysis will help you to make sense of your keyword research. You have diligently researched keywords for your business but how do you know which are the most appropriate keywords for your website optimisation? This Keyword Analysis Tutorial will help you to choose the best keywords for every single page of your website.

Keyword Analysis

Keyword Analysis Tutorial is a natural follow on from the Keyword Research Guide. If you haven´t produced your Keyword Reports for your website optimisation, then I would recommend reading the Keyword Research Guide first and then coming back here. That guide is all about finding keywords for your website. Keyword Analysis Tutorial will help you to choose the best keywords to optimise your website from your Master Keyword Report.

Master Keyword Report

The Master Keyword Report lists all of the keywords that are related to your website and business. Whether you have used Wordtracker or Google Adwords to obtain your keywords, the reports these produce are not really in a useful format. If you have followed my Keyword Report Guide and produced your Master Keyword Report, then you should have a spreadsheet with tabs for each of your main single keywords which contain all of your 2 and 3 keyword phrases. This is in a much better format. For Free SEO Expert, my SEO tab contains the following keywords:

Keywords (Global Monthly Searches)
SEO (5,000,000)
SEO Keywords (60,000)
SEO Keyword Research (26,000)
SEO Keyword Research Tools (9,000)
SEO Expert (32,000)
SEO Expert London (12,000)
Professional SEO Expert (5,000)

Choosing the Right Keywords

The report above tells me that SEO is hugely popular with millions of people searching for this keyword every month. However, how useful is someone searching for SEO to your business? It is such a broad term. Searchers could be looking for Free SEO, SEO Books, SEO Consultant, SEO Jobs, etc. Do you offer all of these services? If not, then SEO is too-broad a term for your website. This is the question you have to ask yourself.

Next look at SEO Keyword Research Tools. The number of searchers for this keyword phrase is a fraction of those for SEO, but look how targeted it is. If this is exactly what your business does, and someone types in these keywords and visits your website, then they are more likely to convert into a customer. This is the goal of choosing the right keywords – getting targeted visitors to your website who are likely to convert into customers.

Applying this principle to all of your website pages will help you to get an idea of which keywords to use. Remember, you are not just optimising your home page. Every single page of your website should be optimised for a different keyword phrase.

Keyword Popularity

Now we would all love to appear number 1 on Search Engine Results Pages (SERPs) for the keywords we choose. However, everyone else wants to do this too. It is therefore down to the search engines to decide where they think you should rank. Keyword Analysis Tutorial is about choosing the right keywords for your website. You can then check out other Free SEO Expert articles that will help to get you there.

You have to look at how competitive it is for the keywords you choose. You have to look at your keyword popularity. It is no good appearing on page 8 for competitive keywords because no one is going to find you. Also it is no good appearing on the first page for keywords that no one is searching on. You want to choose keywords that are popular and competitive, but also give you a chance of appearing within the first 3 pages of SERPs. If you can appear within the first 3 pages, you are then in a position to improve and move to that number 1 position.

Keyword Analysis Tools

To my Master Keyword Report I add columns for the following Analysis Tools. For Keywords that I am interested in, I put them through the following 3 Keyword Analysis Tools to help me to decide if they are suitable for the page I am optimising for. As you work through your keywords you will discover 2 things. You will soon realise how long this is going to take and will probably wonder if it is all necessary. The second thing is it will become easier and you will realise you don´t have to do them all! Just analyse the keywords you are interested in and compare the results.

Google Insights for Search

Insights for Search is a great free tool for comparing search volumes for keywords over time ranges or locations. The results do not represent absolute searches, but the power comes when comparing similar search terms to see which are more popular. I would compare Online Marketing, Internet Marketing and Web Marketing and then go for the keywords that are searched on more.

Google, Yahoo and Bing Suggest

All of the search engines offer suggestion options when you type your keywords into their search box. If my keywords exist on the search engine suggestions, then I will choose that over similar keywords that do not.

Search Engine Results Pages

This is the big one but for me is the most important. I create 3 new columns, one for each page of SERPs, Page 1, Page 2 and Page 3. I then split each of these columns into 2 more columns. Each of these columns is to record the number of websites on that page whose Pagerank falls into a range. If my website is Pagerank 1, then the two Pagerank ranges I look for are PR0-PR2 and PR3-PR4. If my Pagerank is higher, then my ranges are higher. The idea here is to see how difficult it will be to join the websites within the top 3 pages for my keywords.

If my website is PR1 and all of the websites are PR4 or higher for all 3 SERPs, then my website just isn´t going to appear. I am wasting my time. As soon as I start seeing even just 1 or a few websites within my lower range, on one or more pages, then I know I have a chance of ranking here. Follow this Keyword Analysis tutorial for each of your keywords in turn, and your website will have an excellent chance of ranking just where you want it to.

SEO Expert Tip

Use Firefox with add-on Quake. This will allow you to see all the Pageranks and just as importantly, the number of backlinks for every website at a glance without actually visiting them.