Search Engine Marketing (SEM) is the process of promoting your website on the Internet to increase its visibility in Search Engine Rankings and paid inclusions.
Free SEO Expert articles cover the latest SEO and promotional techniques to get more visitors to your website. All articles are written so that you can optimise your website and promote your business on the internet yourself.
Main Navigation The main navigation is typically placed either to the top of a web page or to the left, which is where visitors expect to see it. Anywhere other than this,...
Tag CloudsTag Clouds There is nothing mysterious about tag clouds. They are simply a collection of different keywords that when clicked display a list of pages that are all related...
Footer LinksFooter Links Including footer links on your website is a great idea and every successful website will have them. The links here are no different from any other link, except...
Read More SEO Articles ...Blog Advertising Advertisers want the best return for their money and therefore they are going to deal in numbers. The more visitors you get to your website, the more of them...
Socially Blogging to SuccessBlogging and Conversation Blogging should be a social activity not a solitude one. You must initiate the conversation by creating content that people want to talk about, and...
Blog to SuccessGenerate Valuable Content on a Regular Basis This is the time consuming part. You need to make regular posts on your blog so that people want to read them, share them, bookmark...
Read More SMO Articles ...The Landing Page People who have heard of a ‘Landing Page’, generally think of it as a page specifically designed with the purpose of converting visitors to a...
Google Website Optimizer (GWO)GWO When you build a web page, it can be difficult to know which headlines are the most eye-catching, which images are more pleasing to the eye, and even which content looks...
Static and Dynamic OptimisationConversion Rate Optimisation is based on the combination of two things. The needs of your visitors along with persuasive site content and a clear website design that encourages...
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